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[NEWS] 2020 analysis of the market and competitive landscape of China’s voice recorder industry

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1. China’s smart voice recorder market maintains its leading edge

In recent years, the output of voice recorders has declined year by year, and has rebounded in 2019, with an output of 4.71 million units and a shipment of 4.68 million units. Driven by smart recorders, the industry scale reached 2.317 billion yuan in 2019. For digital voice recorders, Newman, Sony, and Patriot are highly recognized by the market, while for smart voice recorders, iFLYTEK, Newman, and Sogou have higher sales.

The birth of the voice recorder benefited from the rapid development of the Internet and computer technology. In the early 21st century, with the transition from compact discs to storage devices, the storage devices continued to change in the direction of small size and large capacity, and the volume of recorders was also shrinking. Portable digital voice recorders that are portable and portable began to appear as the earliest recorders.

In the next few years, driven by technology, digital products are developing towards multi-functionality, and the form and function of voice recorders are gradually enriched. There are few voice recorders on the market with additional functions such as MP3 music playback and camera functions. ;

Driven by information technologies such as artificial intelligence and cloud computing, artificial intelligence companies have begun to apply artificial intelligence technology to digital products. Since 2016, smart voice recorders have appeared on the market. Compared with digital voice recorders, smart voice recorders use Artificial intelligence technologies such as voice recognition have added functions such as real-time voice conversion, translation, cloud storage, etc. on the basis of recording, which has brought about the technical subversion of the voice recorder. Chinese artificial intelligence companies have gradually gained in the smart voice recorder market. Has a leading edge.

 

2. China’s voice recorder production has rebounded in 2019

In recent years, due to the weak demand in the voice recorder market, the output of my country’s voice recorder industry has declined year by year. In 2018, my country’s output of voice recorders was 4.52 million units, with a compound annual growth rate of -1.58% from 2015 to 2018. With the expansion of the smart voice recorder market, the supply of smart voice recorders in my country has grown rapidly. In 2019, the output of voice recorders was nearly 4.71 million units.

 

3. China’s voice recorder shipments have accelerated

In recent years, my country’s voice recorder products have been impacted by the recording function of other digital products such as mobile phones. The growth rate of voice recorder market shipments has continued to slow down. In 2018, my country’s voice recorder shipments were 4.321 million units, a year-on-year increase of 0.05% . As the functional subversion of smart voice recorders has brought rapid growth in the market demand for smart voice recorders, the growth rate of my country’s voice recorder shipments has accelerated. According to preliminary estimates, shipments of voice recorders in 2019 will be 4.68 million units, a year-on-year increase of 8.3%.

 

4. Driven by smart voice recorders, the market size of China’s voice recorder industry has accelerated

In recent years, the output of China’s recording pen market has continued to decline, and sales have not changed much. The industry as a whole is in a state of oversupply, and market expansion is weak. Driven by smart voice recorders in 2019, the industry’s market size has accelerated. According to preliminary estimates, my country’s recording pen market will reach 2.317 billion yuan in 2019, a year-on-year increase of 10.1%.

 

5. In terms of digital voice recorders, Newman, Sony, and Patriot are highly recognized by the market. In terms of smart voice recorders, iFLYTEK, Newman, and Sogou have higher sales

In terms of digital voice recorder products, according to the latest statistics released by manmanbuy.com, as of October 21, 2020, Newman brand voice recorders had the largest monthly sales volume on the entire network, reaching 1,749 units, followed by Sony voice recorders, with monthly sales volume on the entire network. With 1,298 units, the monthly sales of Patriot and Shinco followed closely with 644 units and 516 units respectively.

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